Bitcoin (BTC) $68,683.75 3.18%
Ethereum (ETH) $2,134.93 4.78%
Tether (USDT) $1.00 -0.01%
Solana (SOL) 83.345202 3.40%
Cardano (ADA) $0.25 3.05%
Chainlink (LINK) $9.02 4.85%
Litecoin (LTC) $54.03 1.20%
Dash (DASH) $32.44 -0.65%
Polygon (MATIC) 0.25693 2.45%
Helium (HNT) 1.08719 1.60%
X-Cash (XCASH) 9.0E-6 0.88%
Dogecoin (DOGE) $0.00 -2.45%

Cryptocurrencies: 28726

Markets: 116332

Market Cap: $2,362,002,375,252

24h Vol: $98,207,347,938

Decrypt

2023-02-25 13:01:01

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm.

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