Bitcoin (BTC) $89,609.93 0.59%
Ethereum (ETH) $3,041.56 1.00%
Tether (USDT) $1.00 -0.01%
Solana (SOL) 132.886579 1.00%
Dogecoin (DOGE) $0.14 1.44%
Cardano (ADA) $0.42 1.61%
Chainlink (LINK) $13.99 3.84%
Litecoin (LTC) $82.16 2.60%
Dash (DASH) $47.54 1.08%
Polygon (MATIC) 0.25693 2.45%
Helium (HNT) 1.954297 1.50%
X-CASH (XCASH) 1.0E-6 0.00%

Cryptocurrencies: 28005

Markets: 116055

Market Cap: $3,052,473,135,211

24h Vol: $86,926,750,486

Decrypt

2023-02-25 13:01:01

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm.

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