Bitcoin (BTC) $64,611.11 3.43%
Ethereum (ETH) $1,868.29 4.77%
Tether (USDT) $1.00 -0.01%
Solana (SOL) 77.362567 2.85%
Chainlink (LINK) $8.31 4.87%
Cardano (ADA) $0.16 3.66%
Litecoin (LTC) $44.96 3.03%
Dash (DASH) $34.41 4.73%
Polygon (MATIC) 0.25693 2.45%
Helium (HNT) 0.211014 -0.31%
X-Cash (XCASH) 2.0E-6 0.00%
Dogecoin (DOGE) $0.00 3.49%

Cryptocurrencies: 29444

Markets: 111559

Market Cap: $2,216,877,095,521

24h Vol: $71,497,010,015

Decrypt

2023-02-25 13:01:01

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm.

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