Various Metaverse and NFT initiatives aim to blur the line between the virtual and physical worlds. Sneakmart and its Metakicks NFT drops offer something virtual for sneaker collectors, with a chance to win physical items. The team works together with StockX and top-rated football stars and artists to tokenize limited-edition footwear. Metakicks Are Coming This June The Sneakmart team has built a strong reputation through its community-driven mobile app for streetwear enthusiasts. Moreover, they see merit n the NFT phenomenon and how it can prove beneficial to the $6 billion sneakers resale market. Accessing physical drops of limited-edition sneakers has proven very difficult for many, as there is so much competition. As a result, one has a very small chance of “getting in” on these drops today. Changing that narrative is not easy, as limited editions are designed to be very scarce. However, there are ways to enhance the overall utility and access to these collections with the help of non-fungible tokens. For example, the Metakicks NFT collection by Sneakmart will span 6,250 mystery boxes, each of which has a 10% chance to give its owner access to a limited-edition pair of physical sneakers. The virtual sneakers, tokenized as NFTs, can be used to customize one’s Metaverse avatar. The collaboration with StockX will enable the shipping and delivery of the 625 pairs of physical sneakers. StockX is the leading gl...
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