How to Master Crypto Press Release Distribution: A Guide For PR Specialists

Among the various marketing tools that crypto projects have at their disposal, the press release is perhaps one of the most underrated. While social media and PPC campaigns may be the mainstay of many digital campaigns, press releases are unrivaled when it comes to effectively delivering your message in front of the right audience - especially if you target crypto-native media outlets.

With that said, writing a press release can be an intimidating task for even the most seasoned PR specialists. After all, there are many factors to consider, and you must balance the right combination of marketing strategy, understanding of the media landscape, and technical know-how. In this blog post, we'll dive into all things press release distribution for crypto and provide a step-by-step guide on how to master the art of blockchain PR.

Start with an attention-grabbing headline

The headline should draw readers in and make them want to learn more about your project. Using creative language, capture the essence of the announcement while speaking directly to crypto enthusiasts.

Use language that resonates with your target audience

When writing press releases specifically for crypto projects, you want to ensure that the message resonates with investors, users, and other stakeholders in the space. Focus on providing value and interesting information about the project rather than overly promotional or salesy copy.

Provide data points from research or surveys

You can use data points from research, surveys, or reports related to crypto projects to add credibility to your message and strengthen the trust of readers in your project. Facts and figures can be used as tangible proof of any claims you are making.

Make sure to include a clear and effective call-to-action

End your press release with a call to action that encourages readers to explore further or take action related to your project – join a discussion forum, visit your website, or subscribe to an email list, for example. Make sure that contact details are clearly listed so interested readers have an easy way of getting in touch with you.

Opt for crypto-native PR

There are hundreds of traditional newswire services out there, but if you truly want to maximize your reach, consider using a press release distribution service that specializes in delivering your message to blockchain-native publications, such as Chainwire.

Why? Well, first of all, traditional media is not exactly the most crypto-savvy in terms of understanding the technology, so having a dedicated platform can help you target an audience that is already familiar with your message.

Secondly, mainstream media outlets are usually rather negative when it comes to crypto, whereas publications that specialize in blockchain-related news are more likely to be open and understanding. This can make a big difference in how your project is received.

Creating an effective press release with Chainwire

Now that we have covered the basics, let’s dive into how to create an effective press release using Chainwire, one of the market-leading crypto press release distribution services. To get started, head to the Chainwire website and create an account using the "Sign up" button in the top right corner.

You will need to provide basic information such as your name, email address, and company name. Once you have filled in the form and confirmed your account, you can proceed to the next step.

Placing an order 

Once you have logged in, click on "Create an order" and fill in the required fields. This will guide you through a five-step process.

1 - Filling out your PR details

To get your press release out to the world, you'll first need to enter the client's details and choose when you'd like it to be distributed. You have three options: immediate distribution, scheduling a specific date and time, or holding your release for a call. Once those details have been entered, select any relevant tags from the dropdown box that you want to be associated with your press release.

2 - Choosing a distribution package

Now it's time to select your desired distribution package. With Chainwire, you have four packages to choose from, depending on your needs. These are Lite, Standard, Premium and Gold.

Other than the main distribution package, you can add additional publications and language packs if you want Chainwire to automatically translate and distribute your press release in multiple languages.

3 - Submitting your release

Now is the time to provide all the critical information necessary for a successful launch. Start by entering your boilerplate contact details, and the exact location of your business (city and state/country), and come up with an eye-catching title for your press release.

If you have images or videos to go along with your press release, this is the time to upload them. Then, write or paste the copy for your press release into the provided text box.

Once you're happy with what you've written, simply tick off the terms and conditions and hit "Next" to preview it before continuing onwards. You can also edit your press release as many times as needed until you're satisfied!

4 - Finalization

It's time to finalize your order and confirm the details. On this page, you'll see a full breakdown of your order, including the package you have selected and any extra services that may be included (+VAT). When you're happy with the details, simply click on the ‘Submit’ button - then, follow the prompts to complete the payment.

Chainwire offers three payment options: crypto payments (in BTC, ETH or USDC) via Coinbase (no Coinbase account needed); PayPal; and credit/debit card. Once your payment has been processed, an email will be sent to you confirming all the details of your order. Press release distribution will begin at the scheduled time.

5 - Tracking your results

Now all of the hard work is done, it's time to sit back and watch the results come in. With Chainwire, you have access to a distribution report that breaks down the performance of your press release across all outlets.

Head back to the Chainwire dashboard, click on the ‘Orders’ tab, and select ‘Coverage Report’. Here you'll find a detailed overview of your press release across all distribution channels, with screenshots and URLs of each syndication as well as additional information about the publications (including their Moz domain score and estimated traffic).

The takeaway

Press releases are one of the most effective tools for getting your message out there and boosting your visibility. Not only do they ensure that you can get your message across to a much wider audience, but they also help increase brand awareness and trust.

And when you opt for a crypto-specific service such as Chainwire, you can benefit from additional features such as guaranteed front-page exposure to some of the most reputable and influential crypto publications in the world - offering the perfect platform for boosting your business’s reach.