To boost the commercial and personal experience of passengers as well as partners, blockchain technology will be launched.
As the result of the fortunate outcome of Series A, Holoride is excited to launch the new thrilling project based on the leveraging of blockchain to the diverse media network. The safe, protected, and decentralized features of blockchain technology will upheave the framework of Holoride by providing fair distribution of revenues between partners. This will create a unique and customized user experience for the customers.
Holoride will e the first to launch a collaborative and customized, built-in vehicle media application. The routes, time of traveling, and motion of the vehicle can be tuned after the content creation that Holoride enables, which is based on the real-time locating facilitation. Since Holoride is a low-key application builder for car manufacturers, content creators and consumers can have access to transparency by just distribution, fair compensation upon user engagement time, and value distribution in the upgraded mobility entertainment application. The goal is to provide capturing of values that are publicly available to all. Digital assets such as Blockchain technology and NFTs (Non-fungible tokens will help Holoride to achieve its goals and provide transparency along with the partner application. Blockchain technology will also help Holoride in the evaluation of attractive features that provided strong incentive frameworks for the consumers, for instance, special NFTs and social assets to potentially boost the experience of passengers.
“As we look to expand across global markets, blockchain technology and NFTs help us scale while securing the integrity of our developer-centric and car manufacturer-agnostic approach,” said Nils Wollny, CEO and co-founder of Holoride. “Our mission is to make transit time more valuable for everyone. Through NFTs, we envision the highest level of personalization for users while offering a one-of-a-kind XR experience with compelling monetization opportunities for our partners.”
In 2018 after the spinning-off, Audi is now supporting the blockchain integration and up-gradation by the company so that new opportunities can be explored. Moreover, the efforts will help in the decentralization in order to meet the future demands and create premium gadgets and in-vehicle real-time upgradations for the customers.
“We’re excited to explore blockchain’s potential with Holoride,” said Sven Schuwirth, Senior Vice President Digital Experience and Business at AUDI AG. "We strongly believe that it is all about creating meaningful and customer-centered experiences. In the future, this will become even more vital and a major differentiator. Audi's investment in this initiative represents a step in that direction."
Integrating of NFTs in the new framework of Holoride aims to provide for the unique needs of consumers and enable the company to retain and bring value to their services.
Digital products and collectible features on the Holorides’s application are supported by NFTs and are meant to be transferred and traded. This will provide a uniques experience and unmatched commercial value for the user.
For the Holorides technological framework, Elrond has been finalized as the blockchain layer. The dedication of the team and vision of the company uplifted by the potent innovative planning is the main reason it has been selected by Holoride.
"Holoride is in a unique position to reimagine digital media and mobility by bridging them using blockchain technology. The intuitive simplicity of Elrond will help every user to seamlessly and securely onboard this exciting new technology stack," stated Beniamin Mincu, CEO & co-founder of Elrond. "In addition to scalability, Holoride will benefit from Elrond’s core strengths of speed, security, and energy efficiency. Our internet-scale network is powered by ‘Secure Proof of Stake’ which eliminates Proof of Work (PoW) computational waste and lowers transaction costs to negligible levels."
After the successful closure of Series A in April at a value of 10 million euros (12 million dollars), supported by Swedish ADAS software providers Terranet, blockchain technology, and NFT is the new project of the company. This is a part of the exclusive and exciting market launch in the year 2022.
“We have our eyes set on the future, and this technology will help get us there,” declared Wollny. “We’re thrilled to continue moving towards our wider market launch next year and show everyone what’s yet to come.”
Holoride - An Overview
Based in Germany Holoride provides uniques and special media support for the passengers linking XR content with data figures from the vehicle on a real-time basis. The figures are in the form of physical feedback such as acceleration, trafficking data, steering, and additional travel routes and time.
Available for all the car manufacturers and content influencers, the company has now refurbished entertainment in the backseat of cars perpetually. Holoride is committed to potentially reduce motion sickness and has created a new integration for engaging games or learning trips, providing an overwhelming customized experience for users.
The startup was established around the end of the year 2018 in Munich, Germany, by founders Nils Wollny, Daniel Profendiner, Marcus Kuehne, and Audi, which has a minority share in the company. The startup has been featured four times as the "Best of CES” at Las Vegas in 2019. The company was also awarded as “Best Inventions of 2019” in the Time Magzine. In 2021 Holoride has managed to take over the dignified SXSW Pitch, and the company was badged best in the Show.