Bitcoin (BTC) $80,466.08 5.34%
Ethereum (ETH) $2,422.11 7.83%
Tether (USDT) $1.00 -0.01%
Solana (SOL) 96.326362 6.01%
Chainlink (LINK) $11.56 7.60%
Cardano (ADA) $0.20 7.17%
Litecoin (LTC) $56.17 6.23%
Dash (DASH) $49.43 10.74%
Polygon (MATIC) 0.25693 2.45%
Helium (HNT) 0.34212 4.75%
X-Cash (XCASH) 3.0E-6 0.00%
Dogecoin (DOGE) $0.00 6.63%

Cryptocurrencies: 30358

Markets: 109486

Market Cap: $2,690,561,703,467

24h Vol: $90,429,152,435

Decrypt

2023-02-25 13:01:01

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm.

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