Stellantis Owned Fiat Launches Metaverse Store Using Touchcast and Microsoft Tech

Fiat, an automotive brand property of Stellantis, has launched its first metaverse-based store, which the company claims is the first showroom of its kind. The experience, which was developed with tech supplied by Touchcast and Microsoft, aims to make the virtual process of reviewing a car more interactive. Fiat Introduces Metaverse-Based Store Fiat, an automotive